So I want to document here and for all humanity. Tonight, after months of looking for a clear and simple unsubscribe link in the bottom of the useless and unwanted email I get from classmates.com, I signed on to their cursed site (hate them slightly less than evite.com) and unsubscribed from everything. What I realize now I should have done is munged my information and email to be something like youmissedthesocial@networkboatyoufools.com. Then curious I wanted to see what their traffic was like. So I bopped over to Google Ad Planner and looked them up.
Classmates.com Demographic Data on Google Ad Planner

So then I got to thinking 17M Uniques Worldwide (Nearly all of which are US) doesn't suck, but I wonder how it compares to say another their's to lose early player in the social network space, Friendster.com
Friendster.com Demographic Data on Google Ad Planner

So I guess there is some consolation for the craptastic classmates.com - they are handily beating friendster.com in the US. Now, why all the hating on classmates.com?
- They violated the I-give-you-my-email social contract of the web by not having an easy unsubscribe link in their email
- They are not remotely relevant to me, their demographic sweet spot appears to be women just shy of my mother's age who started but did not finish college
- With the information I've given them they should be able to tailor a marketing message that remotely piques my interest?
- I am never going to become a gold member! - stop asking
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Finally, because it wouldn't be laughable without including the email here it is below. Note, the "One Sweet Day" reference... To my point above: Are they really asking me if I blared "One Sweet Day" in the school parking lot? The song that came out a couple years after I graduated High School sung by Mariah Carey featuring Boyz II Men
. At any rate, I'll be sure and let you know when the emails show up again. I don't believe for a minute that my email-confirmed-your-settings-are-saved interaction will stick.
